The scope

For many years now, the MSI-Sign Group has been the signing partner for the NH Hotel Group. We have been invited to supply various signing elements for the new nhow Amsterdam RAI hotel designed by renowned architect Reinier de Graaf.

The scope

The result

The delivery and installation of a 3.5 meter high letter ‘n’ on the terrace of the 17th floor of the iconic building. In addition, we have placed an illuminated version of the hotel name in the hotel lobby above the turnstile and a free-standing illuminated letter ‘n’ at the entrance. This has created exclusive visibility for the largest new-build hotel in the Benelux.

The result