Our story

The foundation for MSI-Sign Group was laid in 2002 with the establishment of Petrol-Sign. With a strong focus on signage for the petroleum industry, the company grew into a specialist in illuminated signage, wayfinding, production, installation and maintenance.

Following the acquisition by MS International plc and the further consolidation of expertise in price displays, illuminated signage and wayfinding, the organisation now operates as MSI-Sign Group: an international full-service signage partner for brands that want to be visible, recognisable and consistent.

Mission & Vision

Our mission is to deliver and implement world-class signage solutions for clients who value quality, reliability and long-term collaboration.

We strive for market leadership in specific segments, not only through scale, but above all through performance. This means acting professionally and with integrity, maintaining clear communication, achieving high customer satisfaction and delivering solutions that perform as intended on location.

At the same time, we continuously work on operational excellence and a socially responsible, sustainable way of working.

Health, safety and environment

Health, safety and environment are a high priority within MSI-Sign Group. Working in workshops, on construction sites and at production locations involves risks. These risks can never be fully eliminated, but we do everything possible to reduce them to a minimum.

Everyone working for MSI-Sign Group is familiar with the current health, safety and environmental regulations and acts accordingly. In this way, we not only ensure a safe working environment, but also limit the impact of our activities on the environment.

Our goal is clear: to work professionally with care for people, the environment and future generations.

Health, safety and environment

Market position

MSI-Sign Group is part of the British listed company MSI plc and works for internationally demanding clients. From this position, we combine local commitment with international strength.

We are active in more than twenty countries and have an extensive partner ecosystem that enables us to provide installation and maintenance services worldwide. This allows us to support clients with both local projects and international rollout programmes.

For organisations with multiple locations, this means one reliable partner for advice, production, installation, maintenance and consistent brand implementation.

Market position