With the foundation of Petrol-Sign in 2002 by our current CEO Eelco Lambooij, the foundation was laid for the MSI-Sign Group. Due to the strong petroleum industry focus, Petrol-Sign became quickly a renowend signage  supplier of prestigious companies such as Avia, BP, ESSO, Shell and Texaco.

Started as a trusted advisor, the range of services expanded in the following years to the design, production, delivery, installation and assembly of signing elements. By continuously investing in research and development, Petrol-Sign became the market leader in advising and implementing innovative and sustainable signing solutions in this sector.

In this year Petrol Sign is acquired by MS INTERNATIONAL plc, a Company which is listed on the London Stock Exchange, and is active under the name Global-MSI as a specialist in the design, manufacture and construction of petrol station forecourt superstructures, that includes convenience stores, canopies, retail, food & refreshment outlets and car wash buildings.

This acquisition enables Petrol Sign to offer its customers an even more complete package of products and services.

What a year! In order to further shape the international growth ambitions of the organization, the price display technology divsion of Schauf GmbH was acquired in early 2019. Later that year, the acquisition of Armada Janse BV (illuminated advertising specialist) was announced, followed by the acquisition of activities from Reklaspits BV (wayfinding specialist).
The know-how and craftsmanship within these companies has significantly strengthened the organization’s market position.

With the bundling of the business activities under one name and the launch of the new website and corporate identity, the organization will officially emerge from this year as the MSI-Sign Group.

Hello World


Let us make your company shine.
We would like to hear from you.