Scope
With a renewed look and feel in the terminal and online, Schiphol aims to offer travellers more calm, clarity and recognition. The new brand identity is part of a large-scale improvement and investment programme designed to further strengthen the quality of the airport in the years ahead.
Schiphol is investing in an airport that is ready for the future. With improved infrastructure, more space and a stronger experience for travellers, airlines and employees. The renewed visual identity supports this direction and gives the airport a recognisable and consistent appearance, both physically and digitally.
The result
For Schiphol, MSI-Sign Group equipped the airport’s most important welcome point, the Jan Dellaertplein, with the new logo and renewed visual identity.
The existing logo was replaced with the new logo, and the existing signage elements were updated with expressions in the new visual identity. As a result, this prominent location at the airport now also aligns with Schiphol’s renewed brand identity.
Future
Later this year, the new logo will be applied in more locations at and around Schiphol. In doing so, MSI-Sign Group will continue to embrace both challenge and creativity.
