Scope
Within the scope of this extensive project, MSI-Sign Group is converting approximately half of the around 300 BP fuel stations to the recognisable OK brand identity. As part of this transformation, the canopy edges are fitted with the characteristic “nose”, a distinctive element within the OK visual identity.
In addition, existing BP pylons are being converted to the OK signature look or fully replaced with new pylons in line with the brand identity. To safeguard progress and delivery reliability, this large-scale transition is being carried out together with an industry partner selected by OK. This spreads risk and ensures that the production and installation of the corporate identity elements remain well secured.
The objective is clear: the full transition from BP to OK must be successfully completed by the end of 2026.
The result
By mid-2026, approximately 60 fuel stations have already been successfully transformed into OK locations. In addition, production of the required corporate identity elements has started for another 23 stations, with installation beginning in week 26.
With this proactive approach, the OK network is becoming increasingly visible, while a strong, consistent and recognisable brand experience is being built step by step across the Netherlands.
